05 May

The Mothers’ Day Movement

The Mothers’ Day Movement was founded by six women who were shocked to learn that $14 billion was spent in the US in 2010 on Mother’s Day celebrations including flowers, cards and meals. Given the number of women and children suffering globally, and here at home, it is time for everyone to rethink this holiday and donate a portion of Mother’s Day spending to those less fortunate.
OUR MISSION  We are the Mothers’ Day Movement…our mission is to raise money to help women in need around the world, and right here at home, by asking people to rethink their giving priorities in order to make Mother’s Day more meaningful. This is a new way to honor the mothers and women in your life on Mother’s Day.
“It’s time to move the apostrophe so that it becomes not just Mother’s Day — honoring a single mother, but Mothers’ Day — an occasion to try and help mothers around the globe as well.”
Nicholas Kristof

New York Times,

May 8, 2010


Nicholas Kristof and Sheryl WuDunn’s book, Half the Sky, chronicles the oppression of women and girls in the developing world. They prove that with support and opportunity, women all over the world become empowered and their lives, the lives of their children and their communities are forever changed. We want to be part of that change.


Each year the Mothers’ Day Movement (MDM) will conduct a campaign to raise money for a 501c-3 charity whose mission is to improve the quality of life for women and children. The organizations may operate in the developing world or right here in the United States. This year we are fundraising for Shining Hope for Communities (SHOFCO), a charity making a difference in the lives of women and children in Kibera, Nairobi, Kenya.


Learn the details of our 2011 Campaign and more about SHOFCO.


This year, we are thrilled to announce that a generous  grant from the Oak Foundation will match donations raised by the Mothers’ Day Movement up to $10,000 by Mother’s Day — May 8, 2011!

Help us reach our goal of securing a generous


from the Oak Foundation by

Mother’s Day — May 8, 2011!

2011 MDM CAMPAIGN  Each year, the Mothers’ Day Movement will conduct a campaign to raise money for a 501c-3 charity whose mission is to improve the lives of women and children. This year, Shining Hope for Communities (SHOFCO) was selected as the beneficiary of MDM’s fundraising efforts. SHOFCO is an organization operating in Kibera, Nairobi, Kenya’s most economically depressed area. Founded by a young man born and raised in Kibera with support from students at Wesleyan University in Connecticut, SHOFCO currently operates a school for girls, a community center and a health clinic.

Beyond Flowers for Mom

HARGEISA, Somaliland

In a few days Americans will celebrate Mother’s Day with roses, chocolates and fine dinners, inducing warm and fuzzy feelings all around. But, in addition, I’ll bet helping mothers less fortunate would also render any mom giddy.

That’s what some Americans have decided to do: commemorate motherhood by saving the lives of mothers halfway around the world — such as in this impoverished nook of Somaliland in the horn of Africa. Beyond celebrating moms with fleeting flowers, they are helping an extraordinary Somali woman, Edna Adan, run a maternity hospital here to make childbirth safer.

We in journalism often focus on villains, but Edna is one of my heroes. She’s a tireless 73-year-old whose passion is to save her countrywomen’s lives, get them access to family planning and end female genital mutilation.

Somaliland is a breakaway republic carved from Somalia but recognized by no outside country. It has only two OB-GYNs, and a woman here has perhaps a 1-in-10 lifetime risk of dying in childbirth. Just about the most dangerous thing a Somali woman can do is become pregnant, but Edna — with her American supporters — is changing that. They provide a lovely example of how Mother’s Day can be about something richer than the finest chocolate, and more lasting.

One of the first Somali women in this region to get a proper education and study in the West, Edna became a nurse-midwife and served in a senior post in the United Nations. For a time, she was foreign minister of Somaliland.

But Edna’s life dream was to open a maternity hospital. After she retired from the United Nations in 1997, she sold her Mercedes and took her entire life savings of $300,000 to build a maternity hospital on land that had been the town dump.

When the hospital was almost complete, her money ran out. But then an article appeared in The New York Times in 1999 about Edna and her flickering dream, and a few readers in Connecticut and Minnesota reached out to help. One of them, Anne Gilhuly, a retired teacher, told me that she and her friends leaped at the thought that they could use spare cash to keep women alive.

The Americans founded a tax-deductible charity, the Friends of Edna Maternity Hospital (, and a remarkable partnership was born that allowed the hospital to be completed and flourish. “If it weren’t for ‘Friends,’ we would never have built this hospital,” Edna said.

What they have wrought is stunning. On a continent where hospitals are often dilapidated and depressing, Edna’s is modern, sterile and hums with efficiency. She lives in an apartment above the hospital so that she is available 24/7, and she accepts no salary. She also donates her U.N. pension each month to help pay hospital expenses.

So far, the hospital says it has delivered about 10,000 babies, some of them after the woman was rushed to the hospital gate in a wheelbarrow. Edna has also used her hospital to train Somali midwives to serve in remote areas. Training a midwife at Edna’s hospital costs $215 a month for 18 months — and then that midwife will save mothers and babies for many years.

If there’s ever a time when the needless deaths of women in childbirth — one every 90 seconds or so somewhere in the world, according to the United Nations — should be on our radar screen, it’s at Mother’s Day. And we know how to save those lives.

CARE says that $10 pays for food for three days at a hospital for an expectant mother. When food is provided, a woman is more likely to deliver at a hospital. Or with $190, CARE can buy a bicycle rickshaw ambulance to rush a woman in labor to a hospital.

Save the Children runs a midwife training program in Afghanistan (where women are 200 times more likely to die in childbirth than from a bullet or bomb, the group says) and points out that $80 will pay for a midwifery kit for new graduates. And for $450, the Fistula Foundation can repair a woman suffering from an obstetric fistula, a devastating childbirth injury that leaves her leaking wastes.

In a column a year ago, I suggested that we move the apostrophe so as to celebrate not so much Mother’s Day — honoring a single mother — but Mothers’ Day, to help save mothers’ lives around the world as well.

Eva Hausman, a retired social studies teacher in Connecticut, and five other women took up that challenge. They started a Mothers’ Day campaign, which has its own Web site at They hope that Americans will consecrate the mother in their lives not only with presents but also by helping impoverished women and girls through a particular charity (this year it’s one that works in a Kenyan slum). They’ve found matching funds from a foundation to do that.

To me, that’s a perfect way to honor a mom.


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